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"...a new approach to planning and engineering, one that promotes more innovation, lower costs, higher quality, and fewer last-minute changes.
That new approach is captured in one word: oobeya (ooh-bay-yuh). It's Japanese for "big, open office." The business translation? To change the way that you create a product, change when, how, and with whom you share information. For Toyota, oobeya means bringing together people from all parts of the company -- whether they're from design, engineering, manufacturing, logistics, or sales." In a Word, Toyota Drives for Innovation, Fast Company, Issue 61. August 2002, page 36, by Fara Warner
"Toyota has found that the obeya[sic] team system enables fast and accurate decision-making, improves communication, maintains alignment, speeds information gathering, and creates an important sense of team integration." Liker, Jefferey, The Toyota Way, McGraw Hill, 2004
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